Picture someone who has to approve every message. They read the first fifty carefully. They barely look at the next five hundred. That's worse than no approval at all, because it looks like someone is watching when nobody really is.
When is approval worth it?
| send it, and keep a record | ask a person first |
|---|---|
| an up-to-date fact your company stands behind | a fact that's overdue, disputed or has no owner |
| a price inside the range someone owns | a number outside that range |
| a follow-up inside your contact limits | a promise with a date in it |
| your standard terms | a change to those terms |
What should I decide and write down?
- Which moments need a person. Describe them by the deal and the fact involved.
- Who that person is, by their job, and who covers for them when they're away.
- What silence means. If nobody answers a request, that isn't a yes. The agent tells the buyer it is checking, so it doesn't wait forever.
How Reynforce helps
You choose the moments in Rules. For each kind of work and each topic, you pick one of three answers: the agent may go ahead, it must ask first, or it may never say it. When it must ask, the request reaches the approver by email, Slack or text. The request shows the sentence the agent wants to send and why it was flagged. While it waits, the agent gets words to use with the buyer. Every answer shows up in Activity.
When Reynforce is the wrong choice
- You want a person to read every single message. Then a shared inbox, or the approval queue in your sending tool, will do the job more simply.
- Your agents only write drafts, and people send them. Approval is already part of how you work.
What it costs
£99 per agent a month for your first 10 agents. After that it's £79 for each agent, up to 49. If you pay for a year at once, you get two months free. If you'd like us to do the setup and sign-off with you, that starts at £2,500, paid once, and the price depends on the agent's job. Pricing has the rest.