reynforce

The questions people arrive with

What is a GTM agent guardrail?

Last updated

In short

It is a rule about what your sales, marketing or support agent may promise in your company's name, such as a price, a date, a feature or an approval, and it is checked before the agent sends anything. GTM stands for go-to-market, which means the teams that sell to and look after your customers.

Most people use guardrail to mean a filter on what an AI writes. It stops rude words, off-topic replies and private data getting out. A sales agent can pass all of those checks and still send I can do twenty percent if you sign this week. That message is polite and on topic. It is also a promise nobody approved.

A promise guardrail sits beside wording filters and access controls, and it catches what both of those let through.

This page explains what one guardrail is. For the full set a sales agent needs, read What guardrails does an AI sales agent need?

Three kinds of check, each with its own question

kindwhat it askswhat it catches
accessmay this agent use this tool and this data?an agent somewhere it shouldn't be
wordingis this sentence safe to send?rudeness, leaks, off-topic replies
promiseswhat does this commit us to, and is the agent allowed to?a discount nobody approved, a date nobody can keep, an expired certification quoted as if it were current

Most teams don't have the third kind yet.

What a promise guardrail is made of

Where Reynforce fits

Reynforce does the third kind of check, on promises. Your Rules say what each agent may promise for each kind of work. Your Facts hold what is true. The agent checks with Reynforce before it sends, and the answer is saved on the Activity page.

When Reynforce is the wrong choice

What it costs

£99 a month for each agent for your first 10 agents. After that it is £79 a month for each agent, up to 49 agents. If you pay for a year at once, you get two months free. If you want us to set it up and get it signed off with you, that starts at £2,500, paid once, and the price depends on the agent's job. Pricing has the rest.