# How do I keep the product claims my agents repeat up to date? **Give each line one owner and a date by which they will check it again, and make an overdue line unusable until they do.** Then the list stays current because going out of date has a consequence, not because somebody remembers. A product sheet goes out of date as a whole, and nobody notices which sentence went wrong. The certification was renewed, the integration was retired, the uptime figure was from last year — and every agent reading it repeats all three with the same confidence as the day it was written. ## One line at a time, with a name on it - **One line per thing you say.** *SSO with Okta and Entra ID* and *SOC 2 Type II* are two lines with two owners, not two sentences in one paragraph. - **An owner who can actually answer for it.** Not *product*, a person. A line nobody owns is one no agent may use. - **A review interval the owner chose**, with a reminder before it runs out. A certification is different: it has a renewal date somebody else set, and renewal takes months, so it reminds well ahead of that date. ## What happens when nobody checks The line reads as **overdue** the moment its date passes. Nothing has to happen for that: it is worked out from the date, not set by anybody. Every permission that depended on the line switches off with it, and an agent asked about it says it will confirm. **The agent did nothing wrong; the information went out of date**, and the record says which. When an owner confirms a line unchanged, its date moves and nothing else does. When they change the wording, it becomes a new version — and promises made under the old one still point at the old wording. ## The part we have not measured Writing a list like this down is an afternoon, measured once. **Whether owners keep re-confirming their lines month after month has not been tested** with anybody. It is the open half of the question, and the reminder before the date is our guess at what makes it work. ## Where the list comes from Your own pages and documents, split into lines and proposed rather than accepted: somebody still has to stand behind each one. Proposing well — splitting a sentence that says two things, flagging *always* and *never*, telling a document's date from the date it was checked — matters more than the typing. is what the list is. is the afternoon, measured.