Take you'll be live by the end of March. It sounds like useful information, and a tool that checks wording would find nothing wrong with it. But the buyer starts planning around that date the moment they read it.
Why dates are harder than prices
A delivery date is different from a price or a certification. Whether a date is true depends on how busy your team is, what else is booked and what other customers need. None of that sits in one fact that somebody checks every few months. So an agent should never set a date by itself, whatever else it is allowed to do.
What the agent says instead
| instead of | it says |
|---|---|
| you'll be live by March | getting set up usually takes a few weeks. I'll confirm a date with the team who plans it |
| it ships next quarter | it's planned, but there's no fixed date yet. I can ask who owns it |
| I'll send that over Friday | I'll get that to you, and confirm when |
The last one is still a promise. I'll get that to you has no date, and the buyer will pick a date in their head anyway. Keeping track of it as an open promise is what stops it being forgotten.
Where Reynforce fits
In your Rules, a date is something an agent never promises by itself. When a buyer asks for a date, the agent passes the question on, and the right person is asked by email, Slack or text. The open promise stays on the Activity page until it is closed.
When Reynforce is the wrong choice
- You need a tool to plan projects. Reynforce doesn't plan work, and it doesn't know how much your team can take on.
- Your dates are already confirmed in a system the agent can read. Then the agent can quote the date from there, and your planning tool is what keeps it right.
What it costs
£99 a month for each agent for your first 10 agents. After that it is £79 a month for each agent, up to 49 agents. If you pay for a year at once, you get two months free. If you want us to set it up and get it signed off with you, that starts at £2,500, paid once, and the price depends on the agent's job. Pricing has the rest.