Most companies control who signs the deal. Very few control what was said before that. If an agent tells a buyer we can probably do fifteen percent, the buyer now expects fifteen percent. It doesn't matter who was really allowed to say it.
What's the difference between hinting and agreeing?
| hinting | agreeing | |
|---|---|---|
| sounds like | there's usually room at this volume | fifteen percent, confirmed |
| needs | a range someone owns, and words that keep it as a range | the power to commit your company |
| if it's wrong | a hope you have to walk back | a price you have to honour |
| who does it | the agent, inside a limit | a person, every time |
Why are discounts harder to undo?
Most things an agent uses up come back. A buyer's patience recovers. A spending limit resets. A discount does the opposite. The next buyer like this one hears what the last one got, and asks for the same. That pressure stays even after you stop giving the discount. So keep an eye on the average discount over time, for each type of customer, as well as on each deal.
What should I set up?
- Write the range down, with an owner. Use the real numbers, and name who keeps them up to date.
- Let the agent hint inside that range. It should say what the discount depends on, and who will confirm it.
- Keep the agreeing with a person, and make the handover quick. If the person who approves is on Slack, ask them on Slack.
- Look at the trend every three months. If nobody has checked your discount policy in six months, it has already changed.
How Reynforce helps
Your discount range lives in Facts, with an owner. Your Rules say, for each kind of work, one of three things: the agent may offer a discount, it must ask first, or it may never offer one. When it must ask, the request reaches the person who approves it by email, Slack or text. Meanwhile the agent tells the buyer it is checking. Every offer shows up in Activity.
When Reynforce is the wrong choice
- Your discounts are only ever set in a quote. A quoting or pricing tool is the better control, because that's where the number lives.
- You want software to decide the discount. Reynforce holds the range you set. It doesn't price deals.
What it costs
£99 per agent a month for your first 10 agents. After that it's £79 for each agent, up to 49. If you pay for a year at once, you get two months free. If you'd like us to do the setup and sign-off with you, that starts at £2,500, paid once, and the price depends on the agent's job. Pricing has the rest.